Job Description: Social Media Fellow

Company: Alliance for Girls
Location: Oakland (San Francisco)
Job Category Internship
Job Type: Part-time
Salary $$18 - Hourly

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Social Media Fellow

Alliance for Girls (AFG) seeks to hire a passionate, organized, and collaborative Social Media Fellow to support AFG’s communications and engagement efforts. Our ideal candidate enjoys building and uplifting community, is detail-oriented, eager to learn, and is passionate about the mission and values of Alliance for Girls.

About Alliance for Girls 

Join an organization that is relentless in its mission to improve the lives of girls* on the margins through collective action. As the nation’s largest association of girls’ organizations and school partners, our 120 organizations and 250 schools serve 300,000 girls and gender expansive youth annually, 83% of whom are girls of color. Alliance for Girls (AFG) knits together a powerful girls’ service and leadership sector where girls’ needs are met and their power is amplified.

“Listen first, act together.” At AFG we listen to our members, service providers and educators. We amplify the voices of girls and gender-expansive youth to guide our strategic direction. We believe that those closest to the struggle are closest to the solution. We strive to model a culture of self and communal care, grounded in values of equity and justice, through internal operations and external impact. We are constantly imagining, thinking and planning processes and approaches that enable excellence in our work and enhance collaboration among our team and partners.

Alliance for Girls’ unique combination of girl and community-driven research, coordinated initiatives driven by the intellectual and cultural power of our membership and school partners, and focused and inspired public advocacy enable us to affect deep and lasting change that directly improves the lives of girls and the systems that impact them. Join us as an important leader of this growing organization.

* At Alliance for Girls, “Girls” refers to gender expansive youth (cis girls, trans girls, non-binary youth, gender non-conforming youth, gender queer youth, femmes, and any girl-identified youth).

Position Summary 

Reporting directly to and working closely with the Communications Manager, the Social Media Fellow will lead digital strategy and content creation for social media channels, support communications and engagement efforts, attend events, promote the work of AFG, its members and school partners, and keep a pulse on current trends and issues affecting girls and gender-expansive youth.

The Social Media Fellow will gain firsthand knowledge about the backbone of a rapidly growing grassroots organization and its membership network by organizing key audiences around girls’ issues while strengthening the girl-serving community.

This 1-year position is for emerging leaders who are pursuing careers in digital communications/marketing, storytelling, multimedia and interested in gender equity issues and getting hands-on experience as a key member of the communications team. The Social Media Fellow will receive training and opportunities to plan and implement actual social media initiatives through AFG’s social media accounts. Training and networking opportunities, and direct mentorship will be an essential and valuable component of the program.


Social Media (60%)

  • Develop strategies and content that grow our social media following and engagement across Facebook, Instagram, Youtube, Twitter, Linkedin accounts
  • Work on emerging platform features like Instagram reels
  • Launch and manage TikTok account
  • Recommend new and adapt existing AFG content to better suit each platform
  • Organize and manage “social media takeovers”
  • Help build our 2022 influencer outreach strategy
  • Lead content creation of digital assets and develop graphic templates
  • Analyze and report on monthly social media performance, trends and new opportunities
  • Drive engagement with AFG members and other gender equity organizations and influencers

General Communications (30%)

  • Collaborate on long-term planning and maintaining AFG’s various editorial calendars 
  • Assist with improvements and updates to the current website
  • Provide support to the new website redesign and redevelopment project in 2022
  • Represent AFG at both Alliance events and community events 
  • Assist in executing communications work plan of the annual conference in 2022
  • Perform related duties as needed 

Professional Development (10%)

  • Participate in 2-4 leadership and skill trainings hosted by AFG and/or its member organizations 
  • Participate in weekly meetings with the Communications Manager to discuss social media progress and upcoming opportunities for professional development
  • Participate in weekly meetings with all staff to check in as a team and discuss organizational updates and priorities

The Ideal Candidate Has:

  • 2 years proven experience in running social media accounts or campaigns
  • Social media reporting experience and data analysis skills
  • An understanding of how to optimize videos for different platforms
  • Knowledge of Canva or other graphic programs
  • Organized, entrepreneurial and able to work independently
  • Sharp attention to detail
  • Excellent communications skills
  • Experience with or having a leadership role in a volunteer organization is a plus

How to Apply: Please send a tailored cover letter and resume to, including work samples of a social media campaign you developed and/or a series of posts you produced. Deadline is February 4, 2022.

Start Time: As soon as possible

Commitment:15-20 hours per week from January 2022 through December 2022. Remote work with some socially distanced in-person meetings when safety protocols permit. 

Compensation: This is a temporary, part-time position. In addition to the benefit of professional development training through working with AFG, fellows will be paid $18/hour plus a $45 monthly stipend for wi-fi/hotspot access. Travel to/from off-site events will be reimbursed. Fellows will have access to AFG-owned laptops or tablets.


Alliance for Girls is an equal opportunity employer and encourages people with disabilities, people of color, LGBTQIAA+ people, and those from marginalized backgrounds or experiences to apply. 

Alliance for Girls is committed to an equitable recruiting and hiring process. We aim to attract a diverse group of candidates by posting job openings on a wide variety of platforms, and by sharing them through our member and partner networks. We will also ensure each position remains open until we have a mix of qualified finalists who reflect the diversity of the communities we serve. The hiring process will also engage team members to conduct interviews. In addition, we value lived experience on par with professional employment experience.